Forbes: Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics
Cultural Capital Vs. Clicks: Why Brands That Win In PR Don’t Always Win In Metrics
Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.
Add Yahoo as a preferred source to see more of our stories on Google. Roku will be the first major streamer to use measurement firm iSpot’s Outcomes at Scale metric as the companies look to improve ...
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MSN: Roku becomes first major streamer to use iSpot's outcomes-based metric in bid to improve ad targeting
Roku becomes first major streamer to use iSpot's outcomes-based metric in bid to improve ad targeting
Yahoo: Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting
Roku Becomes First Major Streamer To Use ISpot’s Outcomes-Based Metric In Bid To Improve Ad Targeting