Business Wire: Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital Marketing
Managed Direct Response Empowers Mortgage Companies to Scale Through Direct Mail and Digital Marketing
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
Daily Journal: Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct
EDEN PRAIRIE, Minn., (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand ...
MSN: 5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy
5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy
Coeur d'Alene Press: Why direct mail is making a comeback in offline marketing
Why is direct mail making a comeback? Explore how offline marketing methods are helping businesses reach customers beyond digital screens.
RICHMOND, Va., (GLOBE NEWSWIRE) -- Taradel, a leading provider of direct mail and multichannel marketing solutions, today announced the release of a new blog post, What 1,000+ Campaigns ...
Entrepreneur: 5 Reasons Why Direct Mail Deserves a Comeback in Your Marketing Strategy
Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...
Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...
IRVINE, Calif.--(BUSINESS WIRE)--As the mortgage industry continues to evolve in a digital age, Managed Direct Response emerges as a crucial partner for companies seeking to expand their reach and ...
In today’s crowded marketing landscape, getting and holding attention is harder than ever. Marketers are juggling email, social, paid search, video, and more, each with its own metrics, costs, and ...
To learn more about our editorial approach, explore The Direct Message methodology. In 2024, a curious phenomenon emerged in marketing data: while 85% of businesses increased their overall marketing ...
Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
There are many times when customers reach out to us to help them increase their response rates. When that happens, the first question is “What was the response rate on your last mailing?” Now you ...
AOL: Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue
Taradel reports direct mail is picking up for small businesses as digital costs soar, offering better ROI amidst digital fatigue.
Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue
Business Insider: Taradel Unveils Data-Driven Insights from 1,000+ Campaigns, Revealing What Direct Mail Actually Converts
Taradel Unveils Data-Driven Insights from 1,000+ Campaigns, Revealing What Direct Mail Actually Converts
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Business Wire: Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for a 10 th Consecutive Year
IRVINE, Calif.--(BUSINESS WIRE)--Pat Mercuri, President, and Founder of Managed Direct Response has been nominated for the Orange County Business Journal Excellence in Entrepreneurship Awards for an ...
Managed Direct Response Founder, Pat Mercuri, Nominated for OCBJ’s Excellence in Entrepreneurship Awards for a 10 th Consecutive Year
DMNews: Postage goes up, budgets stay flat, and direct mail pretends nothing happened
Commitment to a channel becomes a liability the moment you stop asking whether the same dollar would perform better elsewhere. The loyalty that keeps direct mail alive may be the same loyalty that ...
Postage goes up, budgets stay flat, and direct mail pretends nothing happened
Morningstar: PostcardMania Reports Continued Direct Mail Growth in 2025 as Industry Rebounds and Automation Accelerates
PostcardMania Reports Continued Direct Mail Growth in 2025 as Industry Rebounds and Automation Accelerates
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Digital marketing stands out for its speed, with feeds refreshing every second, real-time analytics, and ads competing for space in crowded environments. Despite this, something interesting is ...
If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.